About us

Only The Lost is a streetwear brand curated and designed to inspire the youth of the Arab world, from all walks of life, to discover their true identity and passion. Only The Lost strives to create a collective of disruptors to break down the status quo, redefine and enable each individual’s drive. No rules apply here. 


We are not a brand born in a boardroom, nor the brainchild of a talented fashion designer – we thrive to be an extension of all that you embody and all that you hope to be. We hope you unveil your potential and live for yourself – challenge society’s thinking and move on to choose your own path in any and every aspect of your life.

Not all who wander are lost. 

CHALLENGE. EXPRESS. REDEFINE.

. تحدّى . عبّر . غيّر